PR firms can accomplish their goals in several ways. As they exist to market products and promote companies in the eyes of a public audience, they strive to create a presence for the company or organization for which they work. Marketing public relations firms can accomplish this task through several mediums. The most recent way to promote companies and products is through the use of the Internet and social media. While we used to rely on print magazines and newspapers for PR, the Internet now provides a new medium. Many public relations firms have people working behind the scenes to promote and market companies through Facebook, twitter, and other social media sites. The founders and CEO’s of large companies don’t have time to promote their products online. Instead, they hire a public relations professional to handle this business. An employee at a PR firm might be responsible for handling and creating the online presence of a company. This individual may post status updates on Facebook or tweets on Twitter. Posting such messages keeps the company in the public eye, allowing for increased publicity. Through the use of twitter, a company can reach people they may not reach otherwise. Twitter and Facebook are used worldwide, and are the easiest way to reach a broad audience. In addition to maintaining a presence on social media sites, public relations employees may also be responsible for updating the company’s websites. In this day and age, many people refer to a company’s website for more information and detail. The website should be an accurate representation of the company and present the company and/or products in the proper manner. PR firms can also help a company or organization create their logo and slogans. A logo is particularly important because it is a visual representation of the company. In summary, the realm and responsibility of Public Relations reaches far and wide.

Prior to joining Armando Codina Partners, Gragg was partner at White & Case, LLP in Miami where he advised the Codina Group in its merger transaction with Florida East Coast Industries. A board-certified tax lawyer prior to joining Codina Partners, Gragg had a transactional domestic and international practice. Over the course of his career, Gragg has represented many prominent Florida real estate developers and also has been active in the real estate investment trust area, having represented several REITS and structured hundreds of real estate ventures. Additionally, he served as a member of the Tax Advisory Committee to the Finance and Taxation Committee of the Florida House of Representatives and the Taxpayers’ Bill of Rights Advisory Committee to the Florida Legislature. Gragg has consistently been recognized by his peers as a preeminent tax attorney in “The Best Lawyers in America” directory and as one of nine Florida tax lawyers to receive the highest Chambers USA rating in 2006 – a distinction he has received since the inception of the Chambers USA ratings in the United States. A former professor at the University of Florida’s College of Law and the University of Miami’s Law School Graduate Tax Program, he is a frequent lecturer for various organizations including the Florida Bar and New York University. Gragg holds a bachelor’s degree from Florida State University and graduated cum laude from the University of Florida’s College of Law. He is a member of the American Bar Association; past chairman of the Florida Bar Tax Section, National Association of State Bar Tax Sections and Council of Sections of the Florida Bar; fellow of the American College of Tax Counsel and American Bar Association Foundation; and former board of directors member of the Japan Society of South Florida, National Association of Industrial and Office Parks’ South Florida chapter, New World School of the Arts Foundation and the Beacon Council.

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